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Automate Social Media Marketing with AI and No-Code Tools

Author: Connor FinlaysonTime: 2024-02-14 00:40:01

Table of Contents

Experiment with ChatGPT Prompts to Create Engaging Social Media Content

The key to leveraging AI tools like ChatGPT for social media marketing is experimenting with different prompts. By testing out prompts in the ChatGPT playground, you can identify an effective framework for generating dynamic and engaging social posts.

For example, you may try out prompts that output book recommendations or summaries in an Instagram-friendly format, with relevant hashtags and a call-to-action. Replacing the book title with a variable allows you to reuse the framework for any book.

Test Different Prompts to Identify an Effective Framework

When first starting out with ChatGPT for social media content creation, take some time to experiment with different prompts and formats. Test out posts of varying lengths, tones of voice, inclusion of images/graphics, and calls to action. Analyze the responses to identify the most effective frameworks for your brand and audience. Consider enlisting colleagues or friends to evaluate sample posts and provide feedback.

Generate Dynamic Social Media Content by Replacing Book Titles

Once you've identified a prompt framework that works well, you can easily adapt it for different books by using variables. Simply replace the specific book title in your original prompt with a variable placeholder like {BookTitle}. Then when you pass in new book titles programmatically, ChatGPT will generate fresh social media post content each time, while retaining the tone, format, and other elements you want consistently.

Set Up an Automated Workflow to Generate Social Media Posts

With effective ChatGPT prompts configured, the next step is setting up a workflow to automatically generate social media posts by integrating the AI with other no-code tools.

Key steps include establishing a trigger when content should be created (like when a new book record is added), retrieving details like title and cover image to pass to ChatGPT, generating text with ChatGPT, and creating sharable visuals.

Trigger Post Generation When a Record Status Changes

Use a no-code automation tool like Zapier or Integromat to monitor a database table for new or updated records. When the status changes to indicate a new book is added, have it trigger the social media post generation workflow. Pass key details about the book record (like title and ID) to the next steps in the workflow so the AI-generated content is customized for each book.

Retrieve Record Details Like Title and Book Cover

The workflow then needs to pull additional details from the book record to customize and visualize the social post. Use the record ID to look up fields like title, author name, book cover image, genre, etc. These details get passed to ChatGPT for generating dynamic text and tools like Canva or Snappa for creating sharable graphics.

Generate Text Content with ChatGPT Based on Record Details

Now ChatGPT can generate customized social post text for each book. Insert the retrieved title, author name, and other relevant details into placeholders in your prompt framework identified earlier through testing. This allows unique, engaging post text tailored for every book while retaining the tone, format, hashtags, etc. that work best for your brand across platforms like Instagram and Twitter.

Create Shareable Images with Dynamic Backgrounds Using Placid

Placid is one example of a tool that allows creating social graphics dynamically populated with content from other platforms. Set up a reusable post image template with layers like a background, book cover, and text overlay. By using variables from the database for elements like the background gradient and book cover lookup, Placid can programmatically generate properly sized and customized post images for sharing on channels like Instagram.

Schedule and Publish Content to Social Platforms

The final component is setting up automation for scheduling optimized social media posts so they get published consistently without daily upkeep.

Key features include checking for queued content ready to be scheduled each day, automatically posting it across selected platforms on the planned dates, and tracking publishing status.

Use Make to Check for Content Ready to Post Each Day

A tool like Make allows setting up workflows on schedules to post generated content. Configure it to run a daily check for social posts marked with a status like "ready to share" and date indicating when to publish. Streamline your process by having Make automatically pick up posts as they are queued so you have less to coordinate manually for scheduling.

Post Content to Platforms Like Instagram Automatically

Similarly, have Make handle actually publishing the posts per the scheduled dates rather than posting manually. Build flows for connecting to and posting content to each platform API with the images, captions, tags, etc. attached. Users shouldn't have to copy and paste posts around. Automate the publishing step so manually sharing scheduled content is one less thing to handle.

Update Records Once Content is Posted

Finally, have automation flows signal back records to indicate social posts have published successfully on the planned dates and platforms. This tracking allows you to monitor effectiveness and refresh content as needed. Use updated statuses to trigger unpublishing old posts or surfacing more relevant content related to high performing ones.


Automating social media post creation with AI and publishing workflows saves tons of effort compared to manual posting and allows more experimentation. Start crafting effective ChatGPT prompts for content tuned to each platform's styles and your brand voice. Connect flows across tools like Airtable, Make, Canva, and more to handle turning book records into scheduled optimized posts. With the right mix of templates and automation, you can populate social channels with great content that promotes titles better than you could manually.


Q: What AI tool can generate blog post text?
A: OpenAI's AI called ChatGPT can generate SEO friendly social media posts and other text content.

Q: What no-code tools were used in the workflow?
A: Airtable, Make, ChatGPT, Placid, and Webflow were used to create the automated social media marketing workflow.

Q: How are social media images created dynamically?
A: Placid creates shareable social images with changeable backgrounds and integrated record details like book covers.

Q: How is content publishing scheduled?
A: Make checks daily for content ready to publish based on post date, and automatically posts it.

Q: What triggers social media post generation?
A: Changing an Airtable record's status triggers the Make workflow to start generating a new post.

Q: How can this workflow be used for multiple platforms?
A: By adding platform specific messaging and mappings, the automated workflow can publish to any social media platform.

Q: Can user interactions be incorporated?
A: Yes, features like user profiles and content liking can be added by expanding the workflow's capabilities.

Q: What maintenance is required?
A: Occasional testing and prompt tweaking is needed, but most content flows automatically once set up.

Q: How can post quality be ensured?
A: Reviewing auto-generated posts and fine-tuning the ChatGPT prompts improves and maintains overall quality.

Q: Can multiple social accounts be managed at once?
A: Yes, additional platform connections can be integrated to publish across an unlimited number of accounts.