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Leveraging AI Chatbots Like Bing for Product Design and Research

Author: Nick BabichTime: 2024-02-06 03:40:01

Table of Contents

Introducing Bing Chat and its Capabilities for Product Teams

Bing Chat is an exciting new AI chatbot from Microsoft that offers powerful capabilities for product teams. With its integration of language models like GPT and image generation models like DALL-E, Bing Chat can analyze text, generate images, and even visually parse charts and graphs. For product designers and managers, this makes Bing Chat an invaluable assistant during ideation, research, and competitive analysis.

In this post, we’ll explore key features of Bing Chat for product teams, including its conversational abilities, text and image analysis, and other beneficial prompts across metrics, laws, and more. We’ll also provide examples of real prompts and responses to showcase how this AI can boost your productivity.

Text, Image and Data Analysis Functionalities

Bing Chat has strong natural language processing skills to quickly analyze and summarize large amounts of text. This allows it to ingest product reviews, news articles, reports, and other text sources to identify key customer feedback, paint points, and insights. Additionally, it can generate new images and text summaries on demand. So rather than searching manually for visuals during ideation, you can simply describe what you need and let the AI create it. Lastly, Bing Chat’s computer vision capability called AI Vision allows it to scan and comprehend visual data like charts, graphs, and tables. It can rapidly extract key insights, trends, and comparisons.

Choosing Conversation Styles: Creative or Precise

Bing Chat gives you control over the conversation style. The Creative mode allows for more free-flowing dialog with the AI to stimulate ideation. The Precise mode constricts responses for more focused, factual exchanges. This flexibility allows product teams to use Bing Chat in early-stage brainstorming and design, but also during competitive research where accuracy is critical.

Character Limits and Multi-Question Sessions

You can provide up to 2,000 characters of text per prompt to Bing Chat. This allows for submitting multiple paragraphs of content for analysis at once. Each session also allows up to 5 chained questions. So an initial broad prompt can be followed up with more specific clarifying questions before restarting the chat.

Product Research Prompts and Use Cases

Bing Chat really shines during the product research phase. Its ability to rapidly analyze information makes it easy to gather customer and competitor intelligence to inform planning and design.

Here are some valuable prompts and examples of how Bing Chat can accelerate research.

Generating Product Ideas and Feature Suggestions

Prompt: Please suggest 5 new features we could add to our meal delivery app to delight customers, including 1 high-level concept and 4 more tactical ideas.

SWOT Analysis for Products

Prompt: Provide a SWOT analysis evaluating the pet food delivery market, including the top 3 strengths, weaknesses, opportunities, and threats.

Building Customer Personas

Prompt: Please describe a common persona for customers of meal kit delivery services like HelloFresh. Include key demographic details, motivations, and behaviors. Follow-up: Thanks, now please expand that persona description into an actionable profile I could use for product design, including more details on their needs and pain points.

Understanding User Pain Points

Prompt: What are the top 5 customer pain points for leading food delivery apps like Doordash and Grubhub based on user reviews and forum discussions? Please include source references.

Crafting Onboarding Flows

Prompt: Please provide an example onboarding flow for a grocery delivery app, including the key steps a new user would go through such as signing up, adding payment, configuring preferences, etc.

Competitor Benchmarking

Prompt: Compare the key features, offerings, and pricing of AmazonFresh and Instacart in a table, highlighting which service offers faster delivery and lower costs.

Other Valuable Prompts for Metrics, Regulations and More

In addition to core research activities, Bing Chat has broad utility for other product tasks like forecasting metrics, reviewing regulations, and analyzing visuals.

Forecasting Key Business Metrics

Prompt: What total market size in revenue, number of customers, and order volume can be reasonably forecasted for restaurant meal delivery services in the U.S. by 2025? Please cite sources.

Reviewing Industry Laws and Compliance

Prompt: Please summarize the key food safety laws and delivery regulations a prepared meal delivery company would need to comply with in New York City and California.

Leveraging AI Vision for Image Analysis

Prompt: Please analyze this chart comparing market share between Uber Eats, DoorDash, and GrubHub and list which company has seen the most growth since 2019.

Conclusion and Recommendations

Bing Chat is an incredibly versatile AI assistant for product teams looking to enhance research, ideation, and competitive analysis. Its unique combination of conversational ability, text summarization, image generation, and data extraction can provide invaluable insights and acceleration.

We recommend integrating prompts across the entire product development workflow - from early research all the way through launch planning and forecasting. While results still need human validation, Bing Chat acts as a productivity multiplier for product teams.


Q: What capabilities does Bing Chat offer for product teams?
A: Bing Chat provides text, image and data analysis to help with product research, ideation, competitor benchmarking, metrics forecasting, regulations review and more. It leverages AI to generate insightful responses.

Q: What's a good prompt for generating product ideas?
A: A prompt like "Provide 10 potential product ideas and features for a food delivery mobile app" can yield useful results from Bing Chat.

Q: Can Bing analyze images I provide?
A: Yes, through its AI Vision capability, Bing can interpret key data points and information from charts, graphs or other visuals you submit.